Irene Colzi, born in August 1987 in Florence, graduated with a degree in Economics from Florence University and is a professional blogger; she founded her blog Irene’s Closet in 2009. Irene started her blog (one of the first of its kind in Italy) in October 2009, while she was working on her degree thesis. The blog is a place where she can display her love for fashion and also her everlasting passion for communication, writing and the web.
The day after she graduated, in February 2010, Irene attended Milan Fashion Week as a special guest and contributor for DonnaModerna.com and since then her blog has become on of the most important in Italy and soon became her full-time profession. Irene then became one of the faces for the publicity campaign for OVS INDUSTRY for the Winter 2010-20122 season, representing the “Bloggers” category, which was photographed by Scott Schuman. She was also the official blogger for DonnerModerna.com during Milan Fashion Week in February 2010, September 2010 and February 2011. Between April and June 2011, Irene created an insider-tour for the Italian fashion magazine TU Style, and together with a small team she acted as the official blogger for a street style photography project for several major Italian cities, which was followed by her first experience as a stylist for a fashion brand: the styling for the Fall/Winter 2011-2012 campaign for Westrags in Porto (Portogallo).
On 4th November 2014, Cuoremio Rock by Irene Colzi, the capsule collection by Irene Colzi for Morellato, was launched.
Social media work: Irene participated in the social project called “Une vita da social” together with Leonardo Pieraccioni in collaboration with the Polizia Postale to fight against online bullying; she supported the charity project “The Vintage Project” with Vogue Italia at the Barberino outlet and the Geox project for Valemour, the collection of Geox footwear created by young people with Downs Syndrome, and for “Amici di Chicco” to encourage the adoption of cats and dogs.
In early 2015, L’Oreal Fructis Garnier chose Irene, along with Annalisa Scarrone, Federica Nargi and Real Time hair stylist Irene Greco, as ambassadors for “The secret beauty” project, in which they featured in videos and on the home page of the national web campaign. During Pitti she worked with Manila Grace and Sonia De Nisco, a new brand of the group, and later during Milan Fashion Week, she acted as an ambassador for the DHL Exported project for Nicholas K (whose collection was shown as part of the official MFW schedule) and for Anna Rita N as special guest at her Fall/Winter 2015-2016 collection launch party. Irene worked with OVS for a seasonal collaboration linked to the EXPO MILANO 2015, with video reports (May-October 2015); with ASOS for the creation of a video project on Christmas, presented on Irene’s YouTube channel; with Harmont & Blaine in Paris for the opening of their new city-centre boutique, and finally with Stoili, Pandora, Calvin Klein, Tod’s, Accessorise, K-Way, Nero Giardini, Timberland, Giorgia & Johns, Yoox, Dodo, Bally, Coccinelle, Falconeri, Motivi, Gianfranco Lotti, to name but a few.
Amongst her roles in the world of beauty, Irene has worked with Lancôme for the launch of the new Miracle Cushion, with Dior for the Miss Dior campaign launch, and with Vichy, Paco Rabanne, Biotherm, L’Oréal, Sephora, and Yves Saint Laurent beauty (for all of 2015). She also created a video guided-tour for L’Occitane, shot in Provence, along with a her role as a brand ambassador for the launch of the “L’Occitane Box by Irene Colzi”, sold during Christmas 2015.
In addition, Irene has incresed her partnerships with tourism authorities and accommodation facilities for tourism all over the world, working for the Beachcomber group in Mauritius, for Los Angeles, Las Vegas, NYC Company for tourism in the USA, for the french tourism office for Guadeloupe in the Caribbean, and for the tourism office of the Dominican Republic. She has worked for the Falkensteiner group, Mama Threls, Allegria Resort, Ritzlerhof Hotel (in collaboration with the Otztal tourism office) in Austria, the Renaissance Tuscany Il Ciocco Resort and Spa and the JW Marriott Venice Resort and GOCO Spa in Venice.
In 2015, Irene restyled her Irene’s Closet YouTube channel, and she launched #IreneCClosetTV, consisting of lifestyle, fashion, travel and events coverage videos. Irene is also a Fashion Adviser and Stylist for the television programme Detto Fatto on RAI 2 for the Winter 2015-2016 season.
Social media work: Regarding Irene’s social media presence, she, together with some of the most important Italian influencers, has been an ambassador of the “Gold for Kids” project by the Veronesi Foundation, to promote and sustain the search for a cure for children’s cancer.
Irene’s fashion blog, ‘Irene’s Closet’, has been one of the most followed Italian fashion blogs for six years, and is growing in popularity every day.
To see her most recent events, click HERE
–> Irene’s Closet was nominated in the category ‘Best Style’ at the Stylight European Fashion Blogger Awards 2014 in Berlin, ranking among the top 3 in European category.
–> Irene’s Closet was nominated among the top ten fashion and beauty websites at Macchianera Awards
Company UK (England) (February 2013 and August 2013), HONG KONG WEEKLY WEEK MAGAZINE (11 page spread), Female Mag Malaysia, Cosmopolitan (August 2012, November 2011 and March 2011), Gioia, Grazia Italia, TU Style (March 2013, April and June 2012, August 2010), Glamour Italia, Diva & Donna, White Sposa, Swarovski international Magazine, Life People, TM donna, Corriere della Sera, il Piccolo and Leggo.
Vogue UK, Vogue Italy, Vogue India, Cosmopolitan Italy, Elle Spain, Elle Turkey, Elle.com, Fashionologie, Glamour.com, Glamour.de, Glamour.es, Style.it, Grazia Italy, The Sartorialist, MTV.IT, Pitti Immagine, Stylosophy, Fashion Magazine, Leichic borse, Te la do io Firenze, Paperblog, Pourfemme, Walk on Job, Cultura e Culture, La Repubblica.it and on the homepage of websites such as Silvian Heach, Coin, OVS, Stradivarius, Fruscio, Iceberg, Peroni, Dimensione Danza, Motivi, Oysho e Privalia.