The Biggest Store in the World: OVS Corso Buenos Aires, Milan

The Biggest Store in the World: OVS Corso Buenos Aires Milan

The biggest store in the world. When, on my blog or on Instagram and Facebook, I tell you about the events that I’m attending all around the world, I do it through images. But this time, considering the special occasion, I decided to add a video to the photos, a Vlog that reports all the evening from getting ready in my hotel room: makeup and outfit, to the actual party!

As I was saying, it was a spacial day: the great opening of the biggest store in the world, a new OVS store, in Milan, Corso Buenos Aires! Once inside, you immediately feel the hugeness of the place: a gigantic piano, an actual playground area for kid and a really interesting menswear floor with a fitness clothing section and one with Studio Vincenzo De Cotiis Architets. You feel inside an international store, the space is super luminous and well organized (following the most innovative concepts of sustainability like the decrease of 30% in energy consumption and 40% in water consumption).

The Biggest Store in The World: OVS Corso Buenos Aires. Come with Me in the Backstage of the Party!

The store is extremely innovative, with some mind-blowing details. For instance: two virtual fitting rooms, Magic Fitting Room: instead of a mirror you find a huge interactive big screen. Through the cameras inside the fitting room you can see yourself from every angle while you’re trying some clothes (pure genius!) and if the size is wrong you just need to tap the touchscreen and a shop assistant will bring you the right size inside the fitting room so you don’t have to take your clothes back on… super convenient! Kids have a magic fitting room too; inside it they can live a wonderful adventure into the depth of the ocean or high up in the space… and they can even take a selfie! Both for children and adults (as you’ll see in the video) there’s a platform called Play Your Look where you can make you outfit play some music! It’s real fun!!! You’ll see it! ;) To be continued after a break…

My adventure at Expo with OVS (Part 1)

My adventure at Expo with OVS (Part 2)

My YOUTUBE channel ireneccloset.TV with all my videos

Beside 2 Interactive Kiosk that I have already shown you inside Expo OVS Store, HERE, shop assistants are equipped with an Ipad and with OVS App on your smartphone, your shopping will be easy and fun!

During the evening I was wearing an outfit from OVS 2015 Fall Winter Collection: an item of the amazing collection that you can find in stores now. There’re some item that you MUST buy right away!! During the party I took some time to take not of what I want to buy during my next to the store! We had a great time at the molecular bar and inside the social photo booth: we’ve been captured in snapshots and our faces have been projected directly on a big screen on the front wall of the store! Wowww!!!

Here’s the video with a selection of the best pics of the event… In the video you’ll see every single detail!! I can’t wait to read what you thing… What about my look for the party!? :)